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Logo Design
We designed a brand-new logo that finally looked like the events Taylor actually plans, not the industry standard she'd inherited.
A Full Rebrand for an Event Planner
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Overview
Taylored Society is an event planning company founded by Taylor Edwards, designing weddings, corporate events, and festivals built to feel like nothing else on the calendar. For a while, though, the events were landing and the bookings weren't — and the reason kept showing up in the same sentence on inquiry calls: people liked Taylor, but her brand wasn't telling them who she was. Taylored Society needed a rebrand, and it needed to actually sound like the person running it.
The Challenge
The challenge was to build a brand identity for Taylored Society that matched the company's real purpose — designing whimsical, one-of-a-kind events, not off-the-shelf ones. Whatever came next needed to sound and feel like Taylor the moment someone landed on the site, not several clicks into a portfolio.
The Solution
The solution was a complete rebrand — a new logo, a new color identity, and a new website built from the ground up around Taylor's actual voice instead of a generic events-industry template. Every piece was designed to work together, so a visitor's first impression finally matched the person they'd eventually get on a call.
Taylored Society was always meant to inspire a sense of wonder — the feeling that even something a little quirky could become the centerpiece of an unforgettable day. The rebrand leaned into that instinct rather than smoothing it over, giving Taylor's personality room to show up in the logo, the color palette, and the site itself, not just in the events she plans.
Taylored Society launched with a brand-new identity — logo, color palette, and website — built to match the company Taylor actually runs. Clients have since told her the new brand finally feels like her, closing the exact gap between a first impression and the person they meet on a call.
