Someone Else’s Wedding
Most wedding planner websites overwhelm couples with information before they've even decided who to trust — gallery after gallery of someone else's flowers, someone else's dress, someone else's day, presented as the style a couple is expected to want. The challenge was to build a site that let a couple picture their own wedding before they were shown anyone else's.
An Empty Altar
The homepage opens on an empty altar — no crowd, no couple, no borrowed wedding — so the first thing a visitor sees is space for their own. From there, every page is built to make one thing clear: Elizabeth isn't selling a style of wedding — she's building the one that already belongs to them.
“We wanted couples to be able to imagine what it would be like to get married and have me as a planner and to have that shown throughout the website”
Elizabeth Allen, Owner of Weddings by Liz
Trusted Before Hello
Weddings by Liz went from a business with no online home to one with a fully custom website built to earn a couple's trust before the first conversation ever happens. Today, the site is Elizabeth's primary source of new business, consistently bringing in around nine qualified inquiries a month.
